Where Random Happens

BUDWEISER SWAGGER SINGS THE SUPERBOWL BLUES


Cotton Candy on a Waffle Cone, Mission Beach, California

Cotton Candy on a Waffle Cone, Mission Beach, California

For well over a decade, the entertainment value of the commercials shown during the NFL Superbowl competes with the halftime show. With the Cable Internet speed of streaming video, the commercials are watched more often than the halftime show.

For 2015, the biggest talk of halftime show singer Katy Perry’s 30 minute 6 song scrunchie, wasn’t Katy, but her one of her dancers in the shark suit.

When a mascot outshines the star of the show, that’s news folks.

The most entertaining part of the game was the laughably (or hideously depending on the team you chose) bad call in the last few minutes.

Back to those mega-million dollar commercials though. As entertaining as they can be, they can also be revealing. Sometimes a major corporation tips their hand, and instead of showing how great their company is, they show just how hard they are crashing without a clue.

A few years ago it was Chrysler, who was trying to tell us that they were both an American made car as well as an import (imported from Detroit. Ahem. Because Chrysler isn’t American owned. It’s owned by Fiat, Italy).

While they were at it, they immediately begin cutting out huge swaths of their potential customer base by sneer-ily saying they aren’t that major city or the other major city.

Wait.

You crapped all over my town and now I should buy a car that represents your town because… dafuq?

So all of that plus being manufactured in a bankrupt, corrupt, and devastated city like Detroit makes Chrysler’s Detroit made automobile better than GM and Ford’s Detroit made automobile because… dafuq?

In essence, Chrysler spent a fortune on their own tombstone, and felt the rest of us should know. As of January 21, 2014, the Chrysler Group LLC is now FCA US LLC (FCS – Fiat Chrysler Automobiles).

Fiat_Chrysler_Automobiles_logoThis brings us to 2015 and a particular Budweiser commercial.

Budweiser manufacturer, Anheuser-Busch, wants you to know that they are no small company with shallow pockets, but an entrenched, expansive corporate, MACRO (in all caps) brewer with pockets so deep they can buy craft brewers in a snap! Helpless craft brewers like Elysian Brewing, manufacturers of Pumpkin Peach Ale – which Budweiser refuses to make. Except they just bought the only brewers in the world of Pumpkin Peach Ale, and so were brewing Pumpkin Peach Ale before, during, and after their Superbowl commercial.

Yes sir, Budweiser is BREWED THE HARD-WAY (all caps), with High fructose corn-syrup and formaldehyde, like only the wealthiest beer manufacturer can do.

Sheesh! How does this even make sense and who is this supposed to fool?

Anheuser-Busch may be a multi-billion dollar mega corporation and the world’s largest beer manufacturer, but this is the clear stench of greasy desperation.

Oh, and craft beers now outsell Budweiser and are growing in sales every year while Anheuser-Busch shrinks.

Did Anheuser-Busch just spend a fortune on their tombstone?

Meanwhile, Budweiser VP of marketing, Brian Perkins, wants you to know that their multi-million dollar attack ad campaign against craft brewers is in no way an attack ad campaign against craft brewers.

Budweiser “Proud to be a macro-brew” in surprise Super Bowl ad

Budweiser VP Says No Offense Meant, as Company Takes Shot at Craft Beer With “Brewed the Hard Way” Super Bowl Spot

While we’re at it,

Analyzing Budweiser’s Hypocritical, Anti-Craft Beer Super Bowl Ad


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Looking for a great guidebook on filmmaking? Interviews with Ray Bradbury, Wes Craven, John Carpenter, Tom Holland, George A. Romero, me, and many others in HORROR 201: The Silver Scream Vol.’s 1 & 2.

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